Description
Did you know that today, France is second only to the U.S. in per capita chewing gum consumption?
Le chewing gum arrived in France in 1917 with American GIs, who carried it in their war packs, but didn't catch on until the American soldiers returned during WWII, and distributed it by the handful as they liberated French towns. The Hollywood brand was created in 1952 in France by an American soldier who returned after the war. Through its name and advertising that celebrated the "American way of life," Hollywood successfully capitalized on American glamour and is still #1 in France.
Le chewing gum arrived in France in 1917 with American GIs, who carried it in their war packs, but didn't catch on until the American soldiers returned during WWII, and distributed it by the handful as they liberated French towns. The Hollywood brand was created in 1952 in France by an American soldier who returned after the war. Through its name and advertising that celebrated the "American way of life," Hollywood successfully capitalized on American glamour and is still #1 in France.